Pharos Data, leading reservations service provider in the ferry sector today announced it has achieved two major milestones in its strategic goal of developing significant revenue from the flourishing German travel market, one of the largest travel markets of the world.
The Reading-based company, which delivers fares and inventories of the leading ferry operators using Xchange, their unique B2B-only trading hub, offering a single ferry reservations API to tour operators, online travel agencies, distribution networks and technology solution providers, was recently admitted to the German Association for Ferry Travel and Ferry Tourism (VFF – Verband der Fährschifffahrt und Fährtouristik e.V., Hamburg), whose members include all ferry organizations important to the huge German market.
At the same time and as part of Pharos Data’s overall business expansion plan the company has opened its German office in Frankfurt, the capital of the German travel trade.
Alan Warburton, Managing Director of Pharos, says:
“According to our market evaluations, the German travel sector has not so far adopted the techniques of online ferry bookings by means of API access. Efficiency, speed and economy in making reservations are only achieved when the agent system is fully integrated with the supplier system, enabling full automation.
As the leading B2B provider of this technology in the UK, we now plan to exploit the same market opportunity overseas. Germany is Europe’s vibrant economy with the dominant travel sector; consequently we are targeting the DACH region.”
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