‘The revisions in our booking technology are expected to significantly enhance our campsite and ferry reservations, two core services the Club provides. We have confidence in success as the project nears live service, and it reflects my personal experience with Pharos. As long ago as 2004, with Norfolkline (now part of DFDS), I worked with Pharos when they created a much-needed trade distribution channel for the short sea operation in a super quick time, which proved very successful. Undoubtedly, this experience, closely related to trade reservations technology, has been an influential factor in CAMC’s appointment of Pharos. The revisions will impact our member facilities in the UK and overseas.’ Alan Warburton, Managing Director of Pharos, added, ‘We aim to provide dependable business-critical solutions and services in our specialist technology, working closely with partners such as the Club to support their high standards in membership experience.’
About CAMC
Founded in 1907, the Club has become the largest touring organisation in Europe, representing over one million members. The Club offers 200 sites and 2500 certified locations in the UK, plus 300 continental sites.
