News/Blog

One million members benefit from booking technology investment

Vital technology investment by the Caravan and Motorhome Club (CAMC), formerly The Caravan Club, has proved of great benefit to the million-plus members of the thriving and highly respected Club.

One of the UK’s largest users of ferry travel, CAMC embarked on an ambitious IT revision to ensure dependable ferry travel and campsite reservations for members in the UK and overseas.

Mr Chris Newey, Group Head of Travel Services, comments :

“The project has proved beneficial with significant enhancements in our campsite and ferry reservations, two core services provided by the Caravan and Motorhome Club.

This reflects my experience with Pharos when, in 2004 at Norfolkline (now part of DFDS), I selected them to provide a critical trade distribution channel for the short sea operation, which proved very successful. This experience, in closely related trade reservations technology, has been an influential factor in CAMC’s appointment of Pharos.”

Alan Warburton, Director of Pharos added: “Our aim is to provide dependable business-critical solutions and services in our specialist technology, working closely with partners such as the Club to support their high standards in membership experience.”

 

About CAMC :

Founded in 1907, the Club is the largest touring organisation in Europe representing over one million members. The Club offers a choice of 2,700 quality campsites in the UK and overseas.

About Pharos Data :

Pharos is a unique technology company, founded in 1992 specialising in passenger ferry distribution.

It operates a pipeline trade reservation service connected to 36 ferry operators in Europe and beyond with 50 trade agents and user organisations. Clients include Direct Ferries, Thomas Cook, DFDS, Brittany Ferries.

More Information also available at Discover Ferries