German families have discovered camping – finally. And their camping market has grown at record speed in recent years. At an annual growth rate of 5.9 per cent Germans will have passed the Italians this year and are now on a par with France at approximately 75 million camping nights, says Gunter Riechey, president of the German Federal Association of the Camping Economy.
As Germany is a highly industrialised and densely populated country, more and more Germans are seeking relaxation in nature. Scandinavia is a particularly popular destination for German campers with even more growth being projected for 2016.
Being risk averse, Germans prefer to book their camping in advance with ferry being an integral part of the holiday booking transaction. Germans prefer not having to share their payment information with too many websites and suppliers, especially as credit cards are not their preferred form of payment.
With Pharos technology, camping holiday providers integrate ferry booking, offer a complete package and turn their campers into happy customers.
Why have these holiday providers chosen Pharos?
Because for over a decade our technology has reliably offered camping families what they need to enjoy their holidays.
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