Inghams Choose Pharos Platform for Ferry Holiday Online Bookings

Using ready-made, tried and trusted components from the Pharos reservations platform, Inghams ‘Just France’, one of the longest established specialist French operators, have launched a new online booking facility for ferry holidays in time for the post Christmas booking period. The new service, which enables the online booking of ferry and accommodation packages, went live in December and provides an extra string to Inghams’ competitive bow in a travel market which is being rigourously challenged in this current recessionary climate.

The Just France brand specialises in holidays to France, offering inclusive air, rail and ferry packages, with a range of accommodation options in locations ranging from Brittany to Provence.

The Pharos Xchange Reservations Service connects Inghams with its own network of suppliers, which include Condor, Brittany Ferries, P&O and Eurotunnel, for real-time ferry reservations. Accommodation options from ‘Just France’ free sell allocations can be added to the package to provide a complete ferry holiday which is bookable online. Webster, the Pharos white labelled Internet Booking Engine, which is a critical component of the solution, enabled Inghams to complete the entire integration work in only a few months, achieving huge cost savings and a quick time-to-market for its new online sales channel.

“Inghams is a long term client of ours and has been using our reservation systems for ferry and flights continuously since 1995. Our aim is to provide an innovative service to our clients to enable them to respond quickly and cost effectively to difficult market conditions, such as those that tour operators and travel agents across the board are currently experiencing.”

Alan Warburton
Managing Director, Pharos Data