Dynamic packaging drives expansion

Award winning Mark Hammerton Group comprises a number of tour operation and related activities such as Belle France walking and cycling holidays, publishing Alan Rogers Guides and Camping Cheque. Expansion has led to investment in new booking facilities for tours consisting of transport, camp sites, accommodation and other components to be reserved online.

Utilising the Xchange Service for dynamic packaging ensures complete tours are booked and paid for instantly while preserving the flexibility essential to the high quality service their customers expect.

Significant further expansion of business is predicted as online tour bookings accelerate call centre volumes.