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Video: Intermodal Travel – 42nd Annual Interferry Conference

Connecting with Customers

 

“Connectivity was the key word in sessions explaining how digitalization, data mining and social media were crucial in building the customer experience and enhancing profits. (…)

 

Delegates heard of growing customer demand for seamless exchange of intermodal travel information in order to research and book their entire journeys. Alan Warburton, founder of global distribution systems specialist Pharos Data, claimed the ferry sector had been slow to exploit the potential of integrating with other transport networks but was now part of multimodal feasibility trials under the European Union Travel Project.” (Source: MarineLink)

 

Listen to Alan Warburton’s presentation in full (8 Minutes; you may have to pause your Ad-Blocker to view the video):