During 2014 the Dublin Institute of Technology, one of the leading universities in Europe, conducted comprehensive primary and secondary research on the European passenger ferry sector and its distribution characteristics. Pharos decided that this unique and current study is so important to clients and partners in the industry that we secured exclusive publication rights.
Amongst the many conclusions in the study it reported that there is a very limited reach of ferry distribution, yet its survey of agents including major online reseller brands showed that 36% of online travel agents would like to sell ferry through their web sites.
Pharos has circulated summary highlights extracted from the extensive report and received strong interest amongst ferry operators, resellers and others. The full publication will be available at the end of February.
If this is of value to your organisation we will be pleased to provide further details.